Tuesday, 4 September 2012

Vintage Rock: The Sophomore Effort

Quite a few people have been interested in the information I posted about the H. C. White Company and its Ezyrest furniture. Those of your who have been searching unsuccessfully for more information about Ezyrest chairs may find this post useful!

I received a second and equally interesting e-mail from one of very helpful curators at the Bennington Museum. She e-mailed some images of the H. C. White company's 1934 Juvenile Desk Sets and Kiddie-Vehicles catalog:


Page fifteen of this catalog contains an image of some of the styles available. Because the advertisement mentions "a wide range of styles and prices," we can't be certain that the whole line is pictured. As I expected, the line contains a chair without rockers, but I am pleasantly surprised to see the inclusion of a loveseat and a lounge chair, complete with a scalloped-edged awning. One wonders if the company ever produced a loveseat with rockers or some type of ottoman.

 
"...because EZYREST is the featured Summer Furniture in nearly every one of America's leading furniture and department stores." 

There's also an interesting letter to the public included in the catalog. I found this fascinating:


 Despite the soaring profits recorded in this letter, we know that the H. C. White Company closed before 1940. The letter opens with this statement: "Reputation, quality, stability, integrity and past performance are of far greater importance than raw materials and colors of paint." The values espoused by the management of the H. C. White Company and the booming sales in 1932, 1933, and 1934 make it difficult to believe that the decision to close the company was based solely on rising costs or fewer sales. Lower profits must have been a factor, but from this letter, it seems that situation may have been more complex.

I've enlarged both the advertisment and the open letter and am hoping that you will be able to read both easily. 
All three images in this post are from the collection of the Bennington Museum, Bennington, Vermont. Please contact the museum for permission to use these images in other publications or for commercial use.

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